Design Campaign Objectives - SuperImage, Ltd.

Communication objectives, audience psychographics, and design analysis of competition’s campaign

Objectives

1. Get clients interested
2. Give explanation of services

Audience Psychographics

1. Russell Chang, 22, is a senior in college studying film. Russell recently found out that his girlfriend is pregnant and has realized he needs to be better prepared to launch his career so that they will be able to afford to have a child. He is interested in participating in an internship with SuperImage, Ltd. in order to gain more experience and exposure to the film industry and hopefully receive a job in the film industry very soon after graduating.

2. McKinley Johnson, 32, single, and had adopted 3 children. McKinley is a vegan and enjoys boxed white wine. While on the toilet reading a magazine she came across our ad for SuperImageLtd. McKinley developed the app Optimal Vegan that assists vegans with their lifestyle. McKinley reached out to us to make a video for her app.

3. Bart Murray is a 57-year-old man. He’s a retired architect and watches movies to pass time. His wife, Clarice, died three years earlier in a car crash with their beagle, Neil. Bart has always loved movies so he’s always looking to invest his time and money into clever ideas. After Bart’s wife, Clarice, passed away, he had more time to focus on writing the script that he always wanted to write but had no time. Bart is coming to Super Image with his script and hopes of producing and investing in the movie that’s a dark comedy about a film crew recreating the holocaust footage after the Second World War because they lost the originals.

Design Analysis of Competitors

• Many of the production houses and video production companies that were looked at were based in California, mostly southern California. This is because they are targeting the same audience SuperImage would like to appeal to.
• Examples like Cresta Creative (www.crestacreative.com) and Brandefy (www.brandefy.com) are focused on industrial videos as well as branding for companies and individuals.
• As far as design, some of the marketing campaigns were relatively minimalistic, letting their content be the shining example that draws audiences. Others used more flashy, eye-catching websites and promotional materials. But the media and the content were always the most important aspects.
• Also, none of the “competitors” that were looked at offered or seemed to be heading towards motion picture production